Job Description

Who are we

UpGuards mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify assess and remediate cybersecurity risk across their attack surface vendor ecosystem workforce and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings instant risk assessments templated security questionnaires threat intelligence capabilities and agentic AI to give organizations a holistic view of their risk surface.

The Marketing team at UpGuard includes multiple marketing and design functions including Product Marketing Demand Gen Marketing Ops Content Marketing SEO Community Design and Video. UpGuards vision is to become a leader in the markets we play in (Cyber VRM Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

Where does this role fit in

This Campaign Manager role is the operational engine for a dedicated cross-functional product stream. You are responsible for transforming high-level product strategy and messaging into measurable marketing performance.

Working at the nexus of your core stream team (PMM Content Creative Web Design) you will own the execution calendar budget and success metrics for all demand generation activities related to your specific product area. You are the critical link responsible for integrating the work of the core stream with the specialized expertise available in our Shared Services (e.g. Paid Search Email Analytics) to drive high-quality pipeline and deliver a strong return on investment (ROI).

What will you do

• Campaign Strategy & Ownership: Lead the end-to-end planning development and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream.
• Project Management & Coordination: Serve as the primary project manager creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager Content Writer Creative and Web Design roles within your stream.
• Shared Service Integration: Act as the streams chief liaison with all shared services (including Social Media Analytics Marketing Tech Paid Search Email and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels.
• Budget Management: Define and manage campaign budgets allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency.
• Performance Tracking & Reporting: Own campaign performance reporting defining key metrics (KPIs) interpreting results and providing regular actionable updates to the stream and leadership.
• Optimization: Implement continuous A/B testing and optimization across campaign elements including landing pages ad creatives and lead nurturing flows to improve conversion rates and pipeline quality.
• Sales Alignment: Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff track follow-up effectiveness and gather insights for future campaigns.

What will you bring

• Campaign Expertise: 5 years of experience managing and executing multi-channel integrated demand generation campaigns in a B2B SaaS environment.
• Project Leadership: Proven excellence in project management organization and navigating complex cross-functional execution timelines.
• Analytical Rigor: A strong track record of defining marketing KPIs analyzing campaign data and translating performance trends into actionable optimization strategies.
• Project Management Tech Familiarity: Experience using project management platforms (e.g. Asana) for campaign buildout tracking and reporting.
• Stakeholder Management: Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners.
• Demand Focus: Deep understanding of the marketing and sales funnel lead scoring and the requirements for delivering qualified pipeline.

What will give you an edge

• Direct experience operating in a cross-functional marketing structure (e.g. agile pod or stream model).
• Prior experience marketing cybersecurity or complex B2B technology products/services.
• A deep understanding of channel distribution strategies
• Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting.

Whats in it for you

• Monthly Lifestyle subsidy: use this for financial physical and mental wellbeing (all regions)
• WFH set-up allowance: to ensure you have the right environment to work in we will help you get set-up within your first 3 months at UpGuard (all regions)
• $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
• Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
• 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
• Personal Leave allowance: this includes sick & carers leave (all regions)
• Fully remote working environment: whilst we have physical offices in Sydney & Hobart we do not mandate compulsory attendance (all regions)
• Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
• Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

$150000 - $180000 a year

#LI-SL1

UpGuard is a Certified Great Place to Work in the US Australia UK and India establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender perception or identity national origin age marital status protected veteran status or disability status.

For applications to positions in the United States please note at this time we can only support hiring in the following US states: CA MD MA IL OR WA CO TX FL PA LA MO or DC .

Before starting work with us you will need to undertake a national police history check and reference checks. Also please note that at this time we cannot support candidates requiring visa sponsorship or relocation.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

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