Job Description

Job Type: In-Person Full Time, Non-Exempt Non-Bargaining Unit

Location: Strand flagship location, 828 Broadway in Manhattan

Reports to: Marketing Director, with direction and feedback from COO and CEO as needed

Schedule: 40 hours, 5 days per week, with hours typically running between 9:00AM until 6:00PM. However, flexibility will be required as assistance will be expected during certain evenings and weekends.

Strand Bookstore is looking for a dynamic Marketing Associate to oversee our social media and digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote Strand and its products. This role will also assist in managing our e-commerce platform to ensure a seamless and engaging customer experience.

This is a great opportunity for those looking to expand their skills in marketing and who are eager to get their foot in the door in the book and publishing industries.

Essential Functions:

• Works with Marketing Director on social media calendar, content and copy selection, proofreading, and community management for all channels, including but not limited to:

• Instagram

• TikTok

• Facebook

• X

• Bluesky

• Create and execute digital marketing strategies to drive online traffic, enhance customer engagement and increase sales.

• Plan and manage digital marketing campaigns, including SEO/SEM, email marketing, social media and display advertising.

• Digital marketing: creative and copywriting for all social media posts and captions, etc.

• Updating website: ensuring content accuracy and alignment with marketing campaigns and promotions.

• Works cross-functionally across departments including but not limited to Events, Buying and Graphic Design to assist in maintaining a consistent brand presence and cohesive storytelling across channels.

• Monitor the performance of marketing campaigns and provide regular reports to evaluate effectiveness and ROI.

• Assists Marketing Director to ensure all subscription box program needs are facilitated.

• Email outreach and managing partnerships, managing team scheduling, vetting outside requests for brand alignment.

• Assistance with the posting and development of CEO’s social media pages as directed and as needed.

• Monitoring all social media channels for requests, replying to comments, and extracting metrics for optimal engagement. 

• Other duties as assigned. 

Competency/Position Requirements:

• 1-3 years of marketing experience, preferably in publishing or book retail.

• Well-read with a passion for literature across all genres and an active interest/awareness of trends and developments in the publishing industry.

• Social media and digital savvy, knowledgeable of marketing and social media trends and analytics. 

• A passion for creating original book-related content, a knowledge of the book influencer landscape, and an ability to tailor our brand voice to and across different social media platforms. 

• Strong experience in photo and video editing for social media, with a proven track record of content creation with subtitles and ADA compliance in digital spaces. 

• Finger on the pulse of the New York literary scene and New York culture in general, both past and present, as well as a sense of who the Strand customer is.

• Ability to work independently, prioritizing needs of the department as directed, while also being able to work as part of a team.

• Strong organizational skills, experience organizing digital archives and developing systems for optimized workflow. 

• Experience in publicity, writing press releases, and managing media contacts a plus. 

• Prioritize deadlines, completing tasks in a timely manner, while also staying on top of long term plans and projects. 

• Ability to work independently and prioritize tasks in accordance with department goals. 

• Deep understanding and experience with the following software, though not limited to these:

• Mailchimp

• Adobe Creative Suite

• Buffer

• Canva

• Experience with html and e-commerce platforms (i.e. Magento)

Physical Requirements:

• Prolonged periods of sitting and working at a computer.

• Comfortable walking/standing for extended periods of time.

• Ability to lift and carry objects weighing more than 50lbs.

• Occasional and as-needed travel in New York City may be required for meetings, events or offsite visits.

Benefits:

• Paid Time Off

• Medical, Dental and Vision Insurance

• Health Reimbursement Arrangement (HRA)

• 401(k)

• Commuter Benefits

• Life Insurance

• A dangerous store discount

Compensation: $21-$25 per hour, commensurate with experience

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