Job Description

Job Description

Department:

E-Commerce

Job Status:

Full Timer

Working Hours:

Monday till Friday from 9:00 am till 6:00 pm

Location:

Head Office - Zalka

SCOPE OF THE JOB:

The Customer Experience Designer is responsible for owning the Customer experience across all Mike Sport digital storefronts. This role combines UX/UI design with hands-on Shopify implementation — from creating wireframes and mockups to building high-converting pages directly within the Shopify CMS. He/she will report to the E-Commerce Director and work closely with development, marketing, and commercial teams to continuously improve the look, feel, and performance of our sites.

KEY RESPONSIBILITIES:

Strategy & Roadmapping:

• Define and own the customer experience strategy and UX roadmap for all Shopify storefronts, prioritizing site features, promotional layouts, and brand activations.
• Conduct strategic UX workshops with stakeholders to align on business goals, test plans, and success metrics.

Development & Execution:

• Translate marketing and commercial briefs into high-fidelity Figma wireframes and mockups.
• Implement approved designs directly in Shopify (theme editor, sections, templates) for landing pages, homepage updates, campaign pages, and microsites.
• Provide developers with clear UX specifications and guidelines on initiatives requiring custom development.
• Design pages with SEO and tracking best practices in mind, and supply instructions for UTM parameters and data layer hooks to ensure accurate analytics and CRO measurement.

Landing Page & Campaign Enablement:

• Build and optimize landing pages and site components for ongoing promotions, seasonal campaigns, and product launches, driving consistency and conversion.

Marketing Channel Journeys:

• Design and build visual journeys for email marketing (templates, dynamic content), WhatsApp campaigns, and other CRM touchpoints to ensure brand cohesion across channels.

Optimization & Testing:

• Design, run, and analyze A/B tests on page variants, creative elements, and user flows.
• Apply test insights to iteratively improve add-to-cart rates, click-throughs, and bounce-rate metrics.

Cross-Functional Collaboration:

• Coordinate with the E-Commerce Specialist to align site updates with inventory, promotions, and project workflows.
• Partner with the Performance Marketing Specialist to integrate paid-traffic learnings into landing-page optimizations.
• Participate in weekly sprint planning and retrospectives to maintain momentum and ensure CX objectives guide the team’s priorities.

Desired Skills & Experience:

• Proficiency in Figma for creating wireframes, high-fidelity mockups, and interactive prototypes
• Expert use of Shopify’s native CMS (theme editor, sections, templates) to implement and customize designs directly.
• Deep understanding of E-Commerce UX & CRO best practices, including experimentation methodologies.
• Keen attention to detail with a strong sense of brand consistency and user-centric design.
• Basic proficiency in HTML/CSS and Shopify Liquid for minor theme adjustments and troubleshooting.
• Experience designing email templates and visual assets in Klaviyo or similar marketing-automation platforms.
• Familiarity with A/B-testing tools to validate design hypotheses
• Experience working on multi-language or multi-store Shopify setups, ensuring localization and consistency across markets.
• Comfortable using UX analytics tools (e.g., Hotjar, Google Optimize, GA4) to inform design decisions.
• Experience leveraging AI tools for user research, rapid prototyping, and personalized experience recommendations.

JOB REQUIREMENTS:

• Education: Bachelor’s degree in a relevant design or digital field such as:
  • BA in Graphic Design & Visual Communication
  • BA in Multimedia & Digital Arts
  • BS in Computer Science or Information Technology with a specialization or coursework in UI/UX
  • Equivalent qualifications in HCI (Human-Computer Interaction), Digital Media, or Interactive Design
• Experience:At least 4 years of hands-on web and E-Commerce design experience, with a minimum of 2 years implementing and optimizing Shopify storefronts.
• Linguistic Skills: Fluent written and spoken English and Arabic; French is a plus.

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